Another summer, another iPhone. However, things are a bit different this year, here’s how. We’ve gotten used to a new iPhone every September now. Every year we hear the words “It’s our best iphone ever” from the Apple executives and, technically, their are true. But the best part of it is: we all want an iPhone! Yes, it rarely carries completely new technology, but it just works without any fuss. This year was no different, except for “one thing”. We were introduced to the iPhone everyone expected, an update to the one from the previous year (a renamed iPhone 7s), but another device was also introduced, the iPhone X (pronounced “ten”).
iPhone 8

iPhone 8

iPhone X

iPhone X

This being a photography blog, let’s talk about the photographic capabilities of them, considering thet Phit Schiller admitted it’s the number 1 selling point for smartphones these days. All models come with 12 Mpx cameras featuring new, more powerful and clearer sensors, as well as faster lenses ranging from f/1.8 to f/2.4. The phones now include an Apple-designed Graphics Processing Unit as well as Image Signals Processors, ensuring the sharpest images ever seen on an iPhone (now I sound like the Apple marketing machine ­čśë ). All of this means iPhone 8 and X owners will have an amazing camera in their pockets which, besides the great optics and hardware, are now paired with software that allows changes in the lighting after taking the photo. That is the portion that I found very interesting and a bit unsettling. Portrait Lighting mode is a way for the iPhone user to simulate taking a photograph in a studio with dedicated lighting, creating images that rival those created by photographers for a living.
Portrait Lighting Mode

Portrait Lighting Mode

Will this be the iPhone that leaves photographers out of a job? I don’t think so. However, our work as photographers will keep changing. It’s no longer about our technical skills, but about the whole experience we ┬áprovide to our customers. So this iPhone will push more photographers towards refining their marketing and people skills, if they don’t want to be replaced by seriously good hardware and software in the hands of patient smartphone users. Do you agree with me? Maybe not? Either way, share your opinion in the comments below.